Marketing and marketing seem to be at odds.
Sales professionals need to know the difference between
Both sales and marketing functions. Both are often used.
Any business is described using business activity terms
Activities that increase revenues. Small businesses
Businesses with limited resources often have no options.
All revenue is dependent on the marketing and sales functions.
Most activities that generate income are usually carried out by the same person.
A company’s revenues and staff numbers grow, so does its ability to hire more people.
The progression of logical business functions follows typically a pattern
“Specialization” refers to a process in which the lines between more and less are blurred.
The generic descriptions and functions of departments were greatly improved.
More specific and related functional responsibilities
You will be more focused. Sales and marketing are no longer separate functions.
Sales and marketing functions can be very diverse, but they have many similarities.
interdependent. The sales of goods and services is usually limited to revenue.
If you don’t have the right marketing planning and support, your goals will be impossible to reach.
Without them, “marketing” directives are useless.
Sales to implement the plan.
It is often easier to solve complex business problems than it appears.
It is easier to define something by what it is NOT than it is by what it is.
It is. Let’s take a closer view at marketing to better define it.
What sales is not.
Marketing can be simply defined as the “Four P’s” product, price, and place.
Placement and promotion based on your Marketing 101 class
College is no longer practical in today’s globalized markets. A.
Marketing is in general more theoretical than sales. It’s focused.
on purchase causality and is more prescriptive.
descriptive. Marketing is about micro and macro market analysis
Invest in strategic goals to drive sales.
Customer relations and tactical challenges. Let’s get closer
Look at the difference between marketing and sales.
Marketing is different from sales.
* Establishes and justifies the company’s best competitive
Position in a market
* Initially creates, helps sustain, and rigorously interprets
* Locates and profiles potential markets and key participants
* Generates quality sales leads
* Develops effective selling tools
* Formally analyzes and tracks competitor’s business strategies
These are some of the tactics
* Defines, prioritizes and justifies new product or service
Improvements and new developments
* Promotes an explicit company product or service image
* Facilitates information transfer from customers to the rest of
* Simplifies the customer’s product or service procurement
The Marketing Manager would be a full-time employee responsible for managing the marketing department.
The following tasks are required:
New Product Rollouts:
Strategy development, program incentives, timing and media
Evaluation of Agency:
Evaluation of marketing contractors from outside
Administration of Customer Databases:
Selection, training, and maintenance of customer contact
Market definition, prioritization, project management, data
Pricing is a marketing tool…analyse competitor pricing
Establishment of a formal way to evaluate competition
All areas of public administration are to be established, guided and coordinated.
Audit, prioritization, definition and participation
All trade shows are effective
Promos for Products:
Strategy formulation, program composition, and premium definition.
All media coverage
All printed and electronic communication: catalogs, brochures, etc.
Prices lists and case histories
Assist with the selection and prioritization all media options
Print, broadcast, and multimedia
All inter-company communication must be established and maintained
What does it mean?
Place your company in international markets you are interested in.
Audit for effectiveness
Give strategic information and alternate insights
Corporate management strategies
Board Meeting Participation:
Communicate and strengthen the company’s marketing priorities
Strategies and tactics
Statement of Corporate Vision:
Proliferate and consolidate the corporate vision throughout the
Image and corporate identity:
Manage, manage, maintain and improve all corporate images
A “pure” marketer is someone who does not have to be involved in the company’s marketing activities.
Not just a business function but a business philosophy. An
A marketer who is effective believes in “dominating their target”
Market ownership is about owning your market. The more marketers can do, the better.
The more they are able to maintain market leadership, the better they will be
Identified within the company and the industry.
Customer retention is becoming a more important business priority.
Marketing is becoming more competitive in our increasingly competitive world.
It evolved from informing potential customers to engaging them.
These people are crucial to the company’s success in business planning and advancement. Effective
Marketing has also blurred the line between product and service.
service and continues to have more influence on the company
sales representation priorities.
Marketing and sales functions are deeply rooted.
In each other’s success and revenue growth goals. There
Few functional areas of business are more closely related to each.
other. The next time someone says “sales”,
When the correct description would have been “marketing”,
Or vice versa. Consider this article, and then choose from any one.
These documented business functions will help you to prove your point