Small Businesses

Web Design for Small Businesses – Are you making these mistakes?

Images either simple or irrelevant

Web design is incomplete without graphics and images. Images capture the attention of visitors quickly and communicate complex ideas faster than reading text. This is why many companies resort to using low-quality images or unrelated images. Website visitors can be put off by poor-quality images. The same goes for irrelevant images. They can confuse visitors and lead them to misinterpret the message businesses want to send.

Hidden Navigation

Website popularity is directly affected by how well a website navigates. Because people live in a constantly changing world, they expect everything to be delivered quickly. They will leave if it takes too much time to find what they are looking for. Another common error in web design is the difficult to locate navigation menu. It can be frustrating for visitors to a website to not be able find the search bar/menu. It is important for businesses to ensure that their website is easy-to-use.

Missing their Target

Knowing your target audience is crucial for small business owners. This is why they take the time to build customer profiles and find ways to grab consumers’ attention. This is also important in web design. The way websites look and feel can make a difference in how visitors perceive them. Websites can look professional or trendy. Others are more fun and playful. Sometimes websites reach many different audiences. You should not cater to too many customers as it can cause confusion and lead to your website becoming disorganized. It is important that they identify, profile, then cater to their target audience.

Inadequacy of contact details

Lack of contact information is another mistake. The most important moment is when visitors make a purchase. When visitors decide to do business with a company, it is crucial to provide the contact information they require. Visitors who find it difficult to find the contact information will be frustrated and may transfer to another website. It should be easy for visitors to locate and click on the ‘Contact Us’ page. Or, you can find information at the bottom on all pages.

Advertisements in the Wrong Places

Advertising is a part of web design. It is particularly important for blogs because it is considered one of the main income streams. But too many loud and flashy advertisements can frustrate visitors and cause companies to lose business. It is important for them to carefully examine their ads. They can make their visitors feel the same irritation if they feel it. Pop-ups are another thing they should pay attention to. These pop-ups may return, but they must be shut down immediately and kept small.

Businesses must consider the target audience at all times during the design process, from planning to after-launch analysis. Both will create remarkable websites that reveal a lot about the company, especially if digitally designed.

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

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