Two Simple Steps to Increase User Engagement For Small Businesses

While posting to social media is great, it’s even better to create conversation.

Social media has been used by companies around the globe to help them grow their businesses for years. Many companies fail to realize the true purpose of content marketing.

Post something that you want to appeal to your ideal customers. Don’t forget to follow up. These notifications that inform you about how the post is doing are important.

Engagement is when you and others following your business’s pages interact. This interaction will not only result in high-quality leads but also more followers who are genuine interested in what your business has to offer.

How can you increase your Instagram followers? Check out our previous article, Why You Shouldn’t Purchase Instagram Followers.

How can your content be optimized for user engagement?

It’s not easy to optimize your content marketing to increase user engagement. People limit their activities to one blog post, hoping for the best.

Small business content marketing strategies often involve searching for a topic online and then rewriting some pieces with a new voice. This is a common problem with video content. Many videos copy or borrow from a previous successful video.

In each case, the user has already seen the content. So why would they decide to act on yours?

Here are some other ways to make content that encourages user engagement.

Step 1: Create Something New

Accepting that you may have to take risks with your content is the first step to creating it.

This risk is related to how you present your content and what you have to share.

This graph illustrates how businesses view this task as the most difficult when trying to improve online visibility. It’s a B2B-focused graph, but anyone who works in B2C should be aware.

This is a crucial step because it forces you not to dismiss your marketing efforts as an unimportant task.

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Many businesses trust their content marketing strategy to an agency. This is not a good idea. A consultant or agency is an expert in how to distribute content. However, they are not experts on your business so you will need to work with them.

It is important to hold meetings so that users can give feedback on your work and why they would like to do business with you.

For small businesses to have a solid content strategy, it is important to collaborate.

Collaboration is the best way to create great content.

To create great content, you need to combine your skills with the expertise of others in order to ensure it is seen by as many eyes as possible.

Step two – Engage in, Adapt and Refine

Second, watch for reactions.

Notice peaks in Likes and Shares. Also, notice which subject matter users are most interested in. This can tell you a lot more about the value you provide to your users.

If you have regular blog posts and videos that get 5-10 likes but no comments and then you post something that gets double the attention or users commenting on it, you are a good example of how to expand your knowledge.

You should respond to comments if you see them.

A brand should never leave engagement unattended. The user who left a comment will be annoyed, and you will also be showing everyone who saw that comment that your company isn’t paying attention.

Many people see social media platforms as a way to contact companies when they have problems. If they are unable to reach you via Twitter or Facebook, they will likely question your support and look for another vendor that engages their customers.

Take a look at how much Facebook groups can attract people interested in a specific topic.

Although your niche might not be very large, if you can capture the attention of people within that audience, you will increase your business’s effectiveness by showing them your expertise, your willingness and ability to interact with them (and potential customers), as well as your commitment to those who buy from you or become your clients.

It’s a good idea to have a set of canned responses in place for anyone who monitors your accounts. This will make things easier. Chatbots, which automate the process via Facebook messenger, are a new product. Many business owners find it difficult to balance their responsibilities while learning and monitoring their accounts.

It is best to work with a professional when using social media. A set of answers to common questions can be drafted and they will email you back with any doubts. This is another example of the cooperative nature that professional can help with your social media.

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

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