More people are looking for fitness professionals and gyms than ever before. There are many more social media posts, tweets, pins, and you have less time to look them all. In other words, you will pay more for less eyeballs in your print or radio ads.
You will need to be more successful with each piece you prepare. You want to ensure that you get response, regardless of whether you are working with a small budget and a grassroots campaign. Here’s some advice.
1. Your ad targets a specific customer and their situation. There are no longer any reasons for customers to buy a product or service if they don’t have a compelling reason.
2. There are several ways to get involved. Call now, click here, and come in before it’s too late. You must tell your customer exactly what they should do next. Tell them.
3. There is urgency. Offer valid until Friday midnight By limiting the number of available openings, scarcity can be seen as a sign of urgency. Act quickly: There are only three spots left.
4. Reciprocity is encouraged. Visit us today to receive your complimentary gift. The first fifty people to sign up will receive a t-shirt. Get your report free of charge by clicking the button below.
5. Attention-grabbing headlines that draw customers in. It takes only two seconds for a customer to decide whether to open the email or not, or whether to continue reading the flyer’s fine print. It should be excellent, since it will compete with a full inbox and the children as well as a dog, dinner, and yoga.
6. Clear beats clever. Your reading level should range from 5th to 8th grade. It should be clear and concise what the offer is about. Also, it should explain why your reader should continue to read. The reader’s thinking. I am busy so why bother?
7. Eye Flow is easy. When there’s nowhere for your eye, ads and graphics can make the reader tired or frustrated. It’s important to plan your landing place for the eye and give it what it wants. It is best to place the call-to-action button so that it lands exactly where you want. It’s helpful if the color is different.
8. Include images. However, ensure that your images are pertinent. An image of a thin, 22-year-old redhead may be the best to attract attention. You’ll lose your target market if she is gray-haired and 60 years old.
9. Talk the same way they talk. When a customer inquires about nutrition counseling, you should use those words. They will usually talk about fat and weight loss, thunderthighs, or bellyfat. Speak their language to get them to listen.
10. Make sure you test it. You can make it wrong even if you have checked all the components. This is the science. The art of putting them together is the art. Create two ads, two newsletters, then test one of them. You can either use the one that gets the most responses or do another test by changing an element.
This is a common practice in the fitness industry. If you don’t, it could be because most businesses do not have someone to consult them. You will stand out from the rest. You will attract better quality customers.