Sales

Make Extra Gross sales By Being Opposite

Here is one thing I have been taking part in with, and my outcomes have been fairly good, too.

Just a few months in the past a good friend was launching a giant product with masses of cash prizes for the highest associates. I knew there can be tons of affiliate competitors, with each affiliate making an attempt to out-do the others with larger and higher bonuses.

How one can compete?

I made a decision to not.

As a substitute, I thought of what each affiliate’s bonus pages would appear to be: Extremely polished, slick, skilled, a lot of graphics, movies, and so on.

Odds are they might all begin to look very a lot alike, proper?

So I assumed… what if I did one thing totally different?

What if my web page regarded like one thing you may get within the mail – black and white gross sales letter, utilizing the Courier typewriter font, very old-school wanting…

And what if, as a substitute of a extremely polished skilled picture of myself, I used one the place I simply wakened? Or one the place I simply completed exercising, or simply completed the yard work?

In different phrases, I regarded just like the man subsequent door and never some slick marketer.

Taking this pondering to the subsequent degree, I made a decision I did not need to spend time or cash on making a bonus. Everybody else was doing that, so why ought to I?

As a substitute, I might maintain a reside class. The homework can be to go over this system earlier than class. Then in school we’d implement, step-by-step, what was in this system. And I might report the entire thing, so folks might simply observe alongside.

In case you are questioning – it labored superbly. My gross sales had been a really respectable 5 determine quantity, and my commissions had been half that plus bonuses.

And another factor – I cheated, too. I had my digital assistant run the category for me. She received to study some nice new expertise, and I put lower than 2 hours into your entire mission.

The takeaway: When you’ve a whole lot of competitors, it is time to cease immediately competing and discover one other method.

If they’re utilizing tons of graphics and slick movies, you go together with a 1980’s black and white typewriter look.

If they’re providing bonus packages crammed with 5, 10 or 20 merchandise, you provide no merchandise (I supplied hold-your-hand coaching, which for my part is value much more anyway.)

You get the concept.

Are you aware what would work even higher than that?

MAILING the precise letter. Yup. Speak about old skool. If you happen to accumulate actual addresses of your BUYERS, you may contemplate doing this on massive ticket gadgets.

I do know entrepreneurs who do that. They’re few and much between, and they’re KILLING it. They solely mail to consumers, which vastly improves their conversions. They use a service to ship out the mailers for them. They usually make extra on one in all these mailings than most profitable entrepreneurs earn in 6 months.

Which brings me to my second concept… should you do not have already got the mailing addresses in your consumers, begin gathering these now.

When you’ve a large portion of them (at the very least 200, ideally 500) method a marketer with a product your checklist would love. Ensure there may be loads of revenue in that product. Take the gross sales letter, adapt it to a black and white mailer (low cost to supply) and ship it to your consumers.

See what occurs. Tweak, rinse and repeat.

You’ll be able to simply DOUBLE your earnings utilizing this technique.

Know why? Once more, as a result of it is opposite. It is totally different. Nearly nobody is doing it.

Your buyer will get perhaps a half dozen items of mail in a day. Two are payments. Two are gross sales flyers from native companies. One is a catalog.

After which there’s that mysterious white envelope. Yeah, it may get opened. Sure, it may get learn.

Wow! They’re shocked. Somebody they know from ONLINE is sending them REAL MAIL.

They do not throw it out. As a substitute, they open their browser, kind within the URL and ORDER THE PROGRAM.

Certain, not everybody does, however… sufficient do. Imagine me, I’ve seen this work time and time once more. Which is why I am about to start out sending out gross sales letters through snail mail (Shhh, do not inform anybody!)

molw.net

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At Molw.net we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

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