How to optimize job advertising for more exposure

It is a common goal to hire faster and better talent. But is this really possible? A job requirement posting can be daunting, especially when you consider that everyone wants the best talent on the market with relevant qualifications and top-notch experience.

The evolution of job advertising is due to SEO. It’s now more essential to create SEO-friendly job postings in order to reach a wider audience. Below I’ve listed 5 simple ways to achieve this.

Modify URLs

We’ve already discussed the importance of including keywords such as location and title in job postings. I recommend that you customize your web address to include the job title, place, and key keywords. This will highlight the most important keywords and make your URL search-friendly. The readers are not attracted to long domain names. It’s better to limit them to 3-5 additional words after the domain name. This should be sufficient if it is used correctly. You can remove the join words and extras like ‘the, ‘a, and ‘an.

Add engaging videos

What is the commonality between search engines, web visitors and video? They both love videos. Statistics show that 95% of viewers watch a video instead of reading the text. Video also has higher click rates. Your post will drive traffic and job seekers will spend more time on your site if it is supported by a video. This increases the page’s time-on-page. This allows job seekers and visitors to learn more about you organization.

Engaging videos can help you rank higher in SERPs, and drive more qualified employees. It is also possible to add a transcript of the video to your website or job listing. You will be able to optimize your post.

Use landing pages

Job postings are temporary and then the job is filled. The web page is deleted. This is why landing pages are so important to me. It is possible to list positions that are always available and open, as well as those that are difficult to fill. You want to drive job seekers and your target audience to your careers page. These landing pages can be optimized to SEO using different techniques, such as including top keywords so they are easily found both by job seekers and web crawlers.

Keywords are key to optimizing job ads

SEO and keywords can be a life-partner. If a job description is not keyword-rich it is likely that it will be locked in a narrow circle. The job title followed by the location name, basically explains everything. Therefore, the central keywords for the industry must be included. These are the most important things that a job seeker will search for. The job title should be generic to increase search results. However, the job title should not be so common that you are competing with millions of other applicants.

You should choose keywords that are in balance with each other and create a clear picture for job seekers. You can find a variety of free tools that will help you identify the keywords. You can start by checking out the Google AdWords Keyword Tool. This tool is an excellent way to optimize your job posts and drive more traffic right away.

Optimize it to make it more useful for intelligent readers

Your post is likely to be first read by robots who are considering Artificial Intelligence deployment. I will share with you a few ways to make your job posting Intelligence-friendly so they can pass it on to the appropriate audience.

You must first be aware of spelling or grammatical mistakes in your post. Use the golden rule of proofreading twice. These errors can confuse the AI. Also, don’t over-format your posts with all-caps, or excessive use of special characters. There are many ways to be creative with your posts. Although powerful marketing words can be used, formatting is not AI-friendly so it’s best to keep it as minimal as possible. Last but not least, make sure to add a company profile. Job seekers are curious to learn about the beliefs, work ethics, and other details of potential employers. AI can also help you reach out to more people by connecting with others with similar beliefs.

No longer are job seekers required to go door-to-door with their CVs. The world is now a screen. This means that recruiters and hiring mangers must be able to see the entire picture. It doesn’t necessarily mean that you should learn complex programming, but a few tricks and techniques will do the job.

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

Related Articles

Back to top button