How to improve your sales technique

You know exactly what to say and how to present your product. If you are confident that your product will be beneficial to your customer, why not make the sale? The public has a perception about salespeople – they believe you are only interested selling and that you likely get a bonus for every sale.

They are skeptical of what you have to say. Your job is to change their view. One effective way to do this is to be focused on your customer. Actively listening is the best way to do this.

Listen actively

A great sales technique is built on active listening. This allows you to focus solely on the customer and helps you discover what they need. We don’t mean just listening to what they say, but also understanding their thoughts and feelings. It is important to show that you care about the customer and that you are willing to help them. You cannot fake this. It doesn’t matter if you are trying to convince your customer that you care, they will see it in your tone, body language and body language.

Customer will feel special when you actively listen to them. You will be able to tailor your pitch for each customer by encouraging them to speak up. This will make it seem natural, rather than any prepared sales pitch.

Are you a listener?

You can check your listening ability by simply observing where you are paying attention while the customer speaks. You could be a bad listener if you start to answer the question before they finish speaking.

There are other ways you can focus your attention on your customer

These are just a few of the simple things that you can do to improve your sales techniques.

It is an accepted rule to be friendly with your customers. It is a sign that you are not friendly with your potential customers. It must be sincere or they will feel it. People are very good at picking up on insincerity.

Relax, tense body language and voice will reflect your emotions. If you’re tense, it is more likely that your customer will be tense as well – this is not a good way for any conversation to begin.

Eye the customer. I don’t know if you’re a person, but it’s not the worst thing to have someone talk to me and not make eye contact. It makes me feel they might have something to hide. Be aware of cultural differences. It is not permissible to look at people in their eyes in some cultures unless you are familiar with them.

Learn about your customer. Do you own a dog together? Are you both passionate about a particular genre of film? Are you both passionate about the theatre? This common ground can give you a solid foundation and show the customer you are an ordinary person.

Ask them how they’d prefer to be addressed. If they’re happy to have their first name used, then do so. It fosters a sense of ease.

This information can be invaluable to you. This information will allow you to target your conversations to the specific area of customer interest. You might sell vacuum cleaners that can remove dog hairs, dust mites, dirt, and other particles from your carpets. You can make the main benefit of the vacuum cleaners the removal of dirt, hairs and hairs if you learn that your customer owns a dog. If the customer has asthma, you can focus on removing dog hairs. But, effective dust mite treatment would be a strong selling point. Ask questions about your customers to learn more about their lives and how you can make their lives easier.

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

Related Articles

Back to top button