Influencer marketing has been growing in popularity due to social media’s increasing use. All social media platforms are engaging with influencer marketing. This is the best way to market your products or services online through social media.
Instagram is one of most sought-after places to show off your product. It is always looking for ways to monetize this platform, and it is growing in popularity and users. Instagram is where you can share all your moments with friends and followers. Influencer Marketing is now a reality.
Engagement
Instagram’s engagement rate at 2.3% is higher than any other social media platforms. The fact that it’s organic doesn’t change the fact that Instagram receives more engagements that Twitter or Facebook. It is evident that Instagram has proved itself to be the best place to build an influencer campaign, other than YouTube.
Growth
Instagram is one of most rapidly growing social media platforms. It is expected that Instagram will grow 15.1% this year, compared to 3.1% for the rest of social networks. Over the next four year, Instagram will have 26.9 millions users, which is far greater than any other social network. Impressive! Why? Why?
Suitability
Influencer marketing involves promoting a product or a service by living a certain lifestyle. This will allow your followers to become potential customers and help spread the word about the product or service.
Personality
Influencer marketing allows influencers to be authentic and show their personality. Influencer marketing does not involve paying for product promotion. Engaging with this marketing method will give you the opportunity to engage with the audience and impress them with your product or service. This is not about paying someone to spread your brand’s message. It’s about hiring people to collaborate with you to try your product and share their thoughts with others.
Right Influencer
Without the right influencer, your Instagram marketing wouldn’t work. This is important to remember: Finding the right influencer is only the beginning. There are many moving parts that must be placed in the right places.
To identify which influencer you should choose, it is important to first identify who the relevant person for your brand is that has the knowledge to influence their decision when it comes time to purchase.
Conclusion
Although Instagram Influencer marketing can have powerful results, it needs to be done well. You can decide what you want from it. As long as you and your influencer work together, and engage influencers, you shouldn’t be afraid of taking criticism or suggestions from the audience.
