Marketing

Elevator advertising

The old advertising methods like posters, stickers, brochures, and pamphlets are so common today that most people try to ignore them. Companies using these tactics want to make them buy useless stuff and force them into buying them. Companies are now buying elevator ads like crazy. Although you are sure to understand the meaning of marketing to an attentive audience, many people still wonder if elevator ads can be effective. You can see the top benefits of elevator advertising to help you decide if it is worth your time.

You, as a business owner, are constantly looking for the right advertisement. This means that you will be considering channels that are trendy, such as the elevator ads.

This advertising method is becoming increasingly popular among small businesses. This type of advertising is very popular among small businesses that are involved with B2B marketing. Although elevator installation and advertising are common in cities, it is not uncommon for small businesses to install them in urban areas. The Americans With Disabilities Act (ADA), however, has allowed for the installation of elevators at shopping malls, commercial and residential buildings across the country. This has been a significant source of advertising interest.

You may still be unsure whether to invest in this type of advertising. Take a look at these benefits of elevator ads.

Creativity

Some buildings have elevator advertisements that are creative and visually appealing. They have become some of the most prominent advertising channels. All these media, from fully wrapping elevators to digital elevator display screens have been very popular among small businesses as well as residents.

Micro-Targeting

While advertising campaigns may not always allow you to control your audience’s behavior, elevator advertising does. You can select the areas, neighborhoods, and types of buildings you want to reach. This medium of advertising allows you to select your audience and budget.

Afford-ability

For small businesses with lower advertising budgets, elevator ads can be very affordable. There are two options: you can spend hundreds of dollars on commercial or newspaper ads and not know if your audience will see them or not. Or, you can invest a fraction in smaller, but more powerful media that can guarantee you get twice, three times, or even four times the exposure.

Maximum Exposure

Have you ever seen an advertisement in a newspaper but not been able to find it? The paper you saw was your money before it went into the trash and became waste. Elevator ads are different. They work for you all day, every day, and make a lasting impression on your potential customers.

Editing

Newspaper ads can’t be edited or changed after they are published. However, elevator ads can be altered if necessary. These ads can be edited or modified as many times per day as you need. This eliminates the possibility of sending out incorrect messages or making mistakes. Even different ads can be run at different times during the day or night.

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We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At Molw.net we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

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