Cold Call – 5 powerful NLP tips for making cold calls

NLP can be used in sales in many areas, including cold calls. You will need to be able to adapt the various NLP techniques to your needs, as things can be very different when you call than they are in person.

While it may take time to learn how NLP over the phone works, you can achieve great results with some help and guidance. The following tips can help you quickly get started.

1) You must have the right mindset to make cold phone calls.

It is important to remain focused and confident. Rejection is not something to be worried about. If you are not accepted, it will not be personal. You must believe that you have all the skills and knowledge to avoid rejection.

This is how you should think about it. Your proposition will provide tremendous benefits to your prospect customer. Your only reason for rejection will be because you can’t explain the benefits clearly. All you need to do is use your NLP skills.

2) Establish rapport through voice matching and vocabulary matching

Mirror imaging is not possible when you make a cold phone call. However, this should not be a problem. Voice matching can be just as powerful. Match the pitch of the prospect’s voice. You will speak best if you speak at the same pace.

While you may wish to mimic the prospect’s accent, you must practice it in order not to make the prospect feel mocked. You will eventually be able match the prospect’s breathing patterns with practice.

Vocabulary matching refers to using the same jargon words for the prospect. Before you make the cold call, you will need to practice this. Research the industry jargon to find out what the prospect is talking about. Find out the typical jargon for the position, such a human resources manager or a chief executive officer.

3) When making cold calls, don’t use the entire NLP process.

This is a grave mistake that many people make. This is a call to the prospect to open the sale, not close it. You must make a great first impression by using the methods for building rapport.

You will then need to explain the benefits of the product in person, briefly but persuasively. NLP tools like metaphors, anchors, and comparisons can be used to best accomplish this.

4) Use powerful pattern interruptions to overcome objections

According to research, salespeople feel more helpless and intimidated when they receive objections over the telephone. This is the stage where confidence and concentration are required.

They will provide you with the strength to overcome any objections that may arise during a cold-call. You will need the pattern interrupts to make the right decisions.

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There are many powerful patterns that you can use to interrupt your conversation over the telephone. One way to do this is to say simply, “You’re making a big mistake.” It is important to express it in a respectful manner.

Another way to interrupt a pattern is to simply ask the prospect, “Why aren’t you interested, considering that you will receive all of its benefits?” To get the prospect’s attention, you could also simply smile and laugh.

5) Let’s assume that the prospect is willing to meet with you.

This is the best method to achieve the desired outcome from a cold call. Effective embedded commands can be made with the help of presuppositions in NLP or covert hypnosis.

Two ways I can help you get what you want from that person are listed below. He can be asked straight questions like, “When’s the most convenient time to meet me to discuss how the product will benefit your company?”

Presupposition can be used to your advantage by asking, “Should the meeting be scheduled on Monday or on Tuesday?” It should also work well. For rejections, be sure to use a pattern interruption in again.

This will help you to make cold calls more efficiently by learning how to use NLP better. To close every sale successfully, you need to keep learning.

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

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