Management

As an independent consultant, you can create a brand identity

The first step in any business establishment is to create a brand identity. A brand identity is important for building loyalty, trust, and allowing people to recognize you and your services. A brand identity can include many segments. Not all segments will be needed in every situation. Consider the following elements of a complete brand image to help you decide which one will be the most relevant for your business.

Name.Independent consultants and every business must have their own unique name. You can choose to use your full name, your last name and a description of what you offer, or you can choose a name that is consistent with your business across all materials. Many consultants prefer to operate under their own names, or their last name followed with “Consulting” or another term that describes your industry like “Smith Management Consulting.” Groups of consultants are more likely to use a fictional name such as Peak Performance Consulting. It’s perfectly acceptable to choose any name, as long as it is consistent and not already used by another business in the same category. Consider whether you are looking for a website right now or later. If you ever need an online presence, the.com domain will be required. Secure your domain name as soon as you choose your business name. You can choose to park the site, then worry about it later, OR you can begin the process of creating your web presence immediately.

Email. Your email address is a reflection of you and your professional image. Rockerboy@hotmail.com may not convey a professional impression, and the free email services like yahoo or hotmail often append advertisements to the footer of your email communications. Set up professional business email using your business domain. If you can’t get a real business email account on your own domain for whatever reason, at least set up a neutral email from an ad-free service like yourbusiness@gmail.com.

Logo. A logo is a visual representation of your business. A logo typically contains the business name and an image that is relevant to the services being offered. Logos may be as simple and straightforward as the business name, which is usually written in a particular font. Choose a simple logo so it looks appealing in any size, whether it is black and white or small. Complex logos can be difficult to reproduce and may lose their visual appeal. Do not allow yourself to be compelled to create your logo.You should not be a graphic designer by trade. It is better to hire professionals for the creation of a logo. Logo design services cost only a few hundred dollars, and can make a big difference in your business’ profitability. To ensure that your logo looks good in all circumstances, you can fax it to yourself.

Colors. Many businesses associate with a specific color or set of colours. This allows for the printing of the logo of the company on promotional products that match the company colors. This can help to make the brand more easily identifiable. If a healthcare company uses a particular shade of blue, they might want to print t-shirts and pen with the logo of the company on them. Research the brand’s color psychology and discuss with your logo designer color palettes that are timeless. A professional can help you choose the colors that best convey your brand’s message.

Slogan or taglineA slogan, or tagline, is a brief phrase that appears alongside the business name on printed materials. It helps to convey the essence of the business or to evoke an emotion. Your business can be distinguished from your competition by using taglines that highlight key features and benefits. It is important to keep taglines short, concise, and memorable. These taglines are designed to last and can be used for many years. Slogans are designed to be used in a specific marketing campaign. They can also be changed as often as your marketing focus changes. To help you generate campaign slogans and tag lines, consult a professional marketing consultant. You can also get feedback from your business partners, colleagues and associates.

Business cardsA good business card is essential for everyone. Independent consultants will find that the cost difference between high-end cards and low-end business cards is almost irrelevant over the course of a calendar year. However, $100 could mean the difference between winning or losing deals. While you are working with your logo designer, have them create a business card for you. Don’t be too creative unless you’re in a creative industry. Keep it simple. Don’t list more than one email address or phone number on your card. Only list the number and primary email address that clients will use to reach you. Remember to use a business email address. Do not buy cheap online printers. Upgrade to thicker paper or the thermography lettering. You should leave some blank space on the back, at most on the back, so potential clients can write a note and remember you.

Website.A website is last but not least. You will eventually need one. Make sure you have registered the domain you want from the beginning. If you don’t have the necessary skills to design a website, it is best not to attempt it. It’s not worth your time and a difficult to navigate website can cause more harm than good. A friend shouldn’t build your website. If they aren’t a full-time web designer, it will likely be out of date, difficult to maintain, and unusable. Also, you don’t need an enterprise-grade site that has all the bells & whistles. A professional web design service and hosting package service are easy to use and cost-effective. A few hundred dollars and a hosting package can get you up and running in just a few hours. Select a template and choose a hosting plan. Then, use the online interface for your website content.

Soon you will be able to establish a complete business identity for professional consultants, including a logo, name and business cards. It’s up to you now to bring life to your brand by providing high-quality professional consulting services.

molw.net

We are a team of professionals with each having two decades of experience in start-ups, sales, marketing, finance, HR, large scale project and profit centre management and running mature cross functional operations. At Molw.net we are big believers that knowledge transfer is critical to our industry’s evolution. We love to share our experiences and learnings through our online resources.

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