I used to be just lately in Ghana, visiting my mother and father for the vacations. We took a visit to Kumasi, which holds West Africa’s largest market and had a tour information present us round. As we walked by means of the hundreds of small family-operated stalls, and had been over-stimulated by all of the sights, smells and sounds, I could not assist however discover the enterprise patterns all of them appeared to undertake.
These small household operated stalls had been handed down by means of generations for a number of many years, and served the identical prospects again and again. All of the stalls had been pretty small, however they’d a set of standard and constant prospects shopping for their items each week. They knew their prospects and had been capable of not solely small speak with them but additionally ask them extra private questions. They knew what their prospects wished and generally had their orders prepared for them. Even with the smallest of stalls the house owners had been capable of make a dwelling and assist their households, all from the repeat purchases their loyal prospects introduced them.
What are you able to study from West Africa which will profit your model?
Customer support is a good way to distinguish your model – The house owners of the stalls knew their prospects, their likes, dislikes and extra private particulars, which allowed them to maneuver previous the small-talk stage and actually get to know them. They differentiated themselves from the competitors by changing into conversant in their prospects, and likewise offering nice customer support by having an actual curiosity of their prospects’ lives. Being pleasant with prospects can differentiate your model as a result of prospects really feel you might be offering good customer support. Understanding your prospects might even assist you to recommend different merchandise they could be excited by, or allow you to notice the necessity for a brand new services or products.
Interact your prospects & make them really feel particular – Every buyer was made to really feel particular. The preliminary questions of “How are you?” and “How is the household?” led to a novel dialog between every buyer and stall-owner. Giving every buyer a novel and private expertise, makes your buyer really feel extra particular and is extra prone to get your model extra Phrase-of-Mouth and repeat purchases.
Loyal prospects drive repeat purchases – Each individual on the market appeared to have their standard stall to purchase from, although there have been tons of on either side they might have chosen as an alternative. As soon as your prospects actually get to know the individual behind the model and the nice service you present, they may assume twice about transferring their enterprise to certainly one of your rivals, as that may be time and vitality consuming. They could select to buy a number of merchandise from you, or develop into a fan/cheerleader on your model and unfold the phrase about your nice providers.
Loyal prospects construct your community for you – Teams of buddies had been additionally typically gathered round every stall, and the information solely took us to talk to folks on the stalls she usually shopped at. Your loyal prospects will do the identical, and refer their buddies and acquaintances to your providers. Phrase-of-mouth from a pal or somebody held in excessive regard, typically offers those that further nudge they should purchase a services or products.